Founder experience
Channel advice from someone who has sat in the dealer chair.
The perspective
Dealer operations and channel economics are two sides of the same conversation.
The most useful recommendations are not academic. They respect how a dealer sells, how a finance offer is presented, and how a channel leader must allocate attention.
Operating principle
“Make the economics visible, then make the next decision obvious.”
Channel leadership background
Experience that informs the audit.
Nine years as General Manager of a four-store Caldera Spas dealership.
Eighteen years building, leading, and improving dealer channels from the manufacturer and finance side.
Led a regional dealer network from 13% to 62% market share through disciplined channel execution.
Grew a direct channel by more than 300% while leading a 55-person team.
Built and ran a third-party sales division and its P&L from the ground up.
Helped build a consumer finance company to the leading position in its category within three years.
A more practical audit